Pepsi® brings flavor and football to ICON Park with the ultimate Taste of Gameday Tailgate
Fans can enjoy live NFL games, tailgate bites from Ole Red and Brother Jimmy’s, games, music and more!
Football season is back, to ring in the new season, Pepsi® is serving up the ultimate football fan experience with the Pepsi Taste of Gameday Tailgate at ICON Park. On Sunday, Sept.28, from 1–5 p.m., fans are invited to celebrate the NFL season with a free tailgate party featuring delicious mouthwatering food, live NFL game screenings, tailgate games, music and of course, plenty of Pepsi.
The Pepsi Taste of Gameday Tailgate will spotlight Orlando favorites, Ole Red and Brother Jimmy’s, each serving up their best tailgate dishes. Paired with Pepsi’s bold flavor, these bites set the stage for the ultimate tailgate experience.
“We are excited to have PepsiCo as ICON Park’s official beverage partner to bring the spirit of fall and football season together,” said Chris Jaskiewicz, president and CEO of ICON Park. “PepsiCo, continues to elevate our guests’ experience with refreshing drinks and fun community events like the Pepsi Taste of Gameday Tailgate – the perfect way to bring the sports community together.”
As the official soft drink of ICON Park, PepsiCo products are served throughout the entertainment park. The Pepsi Taste of Gameday Tailgate is more than a watch party, it’s a celebration of bold flavors, football culture and the partnership between PepsiCo and ICON Park.
This event is free and open to the public, offering fans the chance to kick off the NFL season surrounded by Orlando’s best eats and ICON Parks iconic lineup of attractions, restaurants and entertainment.
About ICON Park

ICON Park is a global leader in location-based entertainment in the most-visited destination in the U.S., attracting millions of guests each year with its unique collection of experiences, including attractions, restaurants, bars, live entertainment, and shops—all anchored under the brilliant lights of The Orlando Eye.
ICON Park’s portfolio of 50+ tenants includes globally recognized brands that appeal to both families and adults. Just a few of the famous brands that call ICON Park home include Merlin Entertainments’ Madame Tussauds and Sea Life Aquarium, Blake Shelton’s Ole Red, Darden’s Yard House, Gordon Ramsay’s Fish & Chips, The Sugar Factory, Museum of Illusions, Shake Shack, Tin Roof, Uncle Julio’s, Build-A-Bear Workshop, and, opening soon, Blue Man Group. The developers of ICON Park are Torino Companies and Flag Luxury Group, which over the past 50 years have completed a combined total of $10 billion of leisure, entertainment, and retail properties, with another $4 billion of new developments in their pipelines. The partnership is a national leader in developing, owning, and operating entertainment and retail properties in gateway cities like Las Vegas, Miami, Los Angeles, and Orlando, with $2 billion of projects completed and another $2 billion in the pre-development stage. Its portfolio includes Las Vegas Strip properties, 63 CityCenter, Harmon Corner, and a yet-to-be-developed site.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that
includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

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