There’s A New Kind Of KFC In Town! KFC Piloting “KFC Original” Experience In 16 Orlando KFC Locations
KFC is piloting a new menu, new technology, new décor and more in 16 Orlando-area restaurants. For over 70 years, KFC has been the “OG” of fried chicken serving up finger lickin’ good fried chicken made with the Original Recipe® of 11 herbs and spices. Now, with a nod to its status as the original, KFC has transformed 16 Orlando restaurants into “KFC Original” locations with streamlined signature menus, cutting-edge technology and upgraded service to deliver faster, friendlier and even more finger lickin’ good fried chicken.
KFC Original Recipe
KFC Original’s streamlined, signature menu focuses on the Original Recipe perfected by Colonel Sanders in 1940. The menu includes most of the world-famous fried chicken and homestyle sides KFC fans know and love, and exciting new menu additions like new KFC Tenders now made with the Colonel’s Original Recipe of 11 herbs and spices, new signature dipping sauces and unique frozen beverages.Also available at these KFC locations are the internationally known KFC Twister Wraps in Classic or Spicy. The KFC Twister Wrap is a bigger, toasted wrap that’s filled with 2 chicken tenders, fresh lettuce, diced tomatoes and KFC’s special pepper mayo or spicy sauce. It’s a fresh, on-the-go option to enjoy the finger lickin’ good taste of KFC.
The overall updated menu is designed to enable faster service and increased order accuracy. Cooks hand-bread and fry smaller batches of KFC’s Original Recipe fried chicken more frequently, resulting in hotter, freshly prepared chicken.
Along with the signature menu and technology upgrades, these locations are enabling a quality guest experience that includes:
• Digital menu boards with an easy-to-read design making it easier for guests to quickly find their favorites.
• Digital ordering kiosks that modernize the way guests can order their food, offering an interactive menu to explore.
• Upgraded kitchen technology, such as the kitchen display system, to make order preparations easier, increasing order accuracy.
“These technology upgrades are making the jobs of our team members easier so that they can provide the best fried chicken and the very best service to guests,” said Lal. “A streamlined, signature menu + new modern restaurant technology = a better team member and guest experience.”
The 16 restaurants have also received a “glow up” to bring the “Stay Original” mantra to life, creating a warm, welcoming experience, whether you dine in, drive-thru or utilize KFC’s Quick Pick-up service. The changes include:
• New Décor: Updated interior design elements, including KFC Original window art, “stay original’ branding throughout the interior, Colonel-inspired dining chairs and updated artwork.
• New Uniforms: Team members sport updated visors, aprons and Stay Original shirts, which were inspired by team members themselves.
• New Tunes: With a nod to “stay original,” guests can enjoy their meals while listening to a selected playlist featuring some of today’s most popular classics, remade. The playlist can also be enjoyed by guests in the drive thru.
•Improved Drive Thru Experience: An updated, streamlined drive thru experience with fresh menus that are easier to read and relieve the stress of ordering.
With some KFC locations transitioning to the KFC Original experience earlier this summer, Orlando is leading the charge, combining cutting-edge technology with the same great Original Recipe taste you love. Speed of service has improved by 30 percent, on average, making your next meal faster, hotter, and more satisfying than ever. Our new menu and tech upgrades have led to a 60 percent improvement in order accuracy and a 41 percent improvement in guest satisfaction. From the moment you walk in, you will feel the difference.
Experience the new KFC Original today! Find your nearest participating restaurant here.
Interview With Brittany Wilson, Director of Brand Marketing and Menu
KFC Original was created to offer faster, friendlier and even more finger lickin’ good fried chicken with an elevated guest and team member experience stemming from a new menu, new technology, and new décor. The idea is all about getting back to KFC’s original promise of the best-tasting, hot and fresh fried chicken, at great value, served quickly and consistently, by people who are kind and hospitable.
Through listening to guest and team member feedback, KFC identified opportunities to improve service times, order accuracy, and overall guest satisfaction.
Regarding menu innovations, the new process of hand -breading and frying smaller batches more frequently provides hotter and fresher chicken which has resulted in an improvement in our taste scores.
We have an exciting BOGO deal for our new Twister Wrap menu item. We’re working with a few influencers on Instagram such as @briantreks @foodie.gily and @katelynxoxo who are sharing coupon codes that are valid in store from August 30, through September 30, 2024. Guests can come to a participating Orlando KFC Original location, buy a Twister Wrap, and get a second one on us!
About
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin’ Good Original Recipe® fried chicken since 1952. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken and Extra Crispy™ Tenders, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in nearly 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.
